Discover the Lei Collection
Your Personal Lei – A Tribute to Memories, People & Moments
Aloha – after two years of dedication, we’re beyond excited to finally share a project that’s truly close to our hearts: the Lei Collection.
Inspired by the beauty and meaning of Hawaii’s iconic flower garland, this collection invites you to tell your own story – bloom by bloom, charm by charm.
👉 Sign up now to get early access to the presale starting August 14, 2025 – and receive a free flower charm as a gift!
What is a Lei?
In Hawaii, a Lei is so much more than a flower necklace. It symbolizes love, friendship, gratitude and connection. Lei are given on special occasions – as a warm welcome, to mark a new beginning or as a heartfelt farewell.
Each flower in a Lei holds its own meaning. Together, they form an emotional chain of memories and moments. That special symbolism is at the heart of our new collection.
The Name PURELEI – Inspired by the Aloha Way of Life
Our name PURELEI brings together two meaningful elements: "Pure" stands for clarity, simplicity and authenticity. "Lei" is the Hawaiian word for the flower garland that represents love, connection and appreciation.
PURELEI reflects a way of living inspired by the Aloha Way of Life – a mindset that celebrates togetherness, mindfulness, and the beauty of small moments.
The Lei Collection brings this feeling to life – charm by charm, memory by memory.
Create Your Own Lei
The Lei Collection includes a delicate charm necklace and a stylish charm bangle, designed to resemble a Lei made of Pikake blossoms. You can personalize them with lovingly crafted flower charms and trendy bubble charms.
What makes it special? You decide what every charm means to you.
🌸 A flower for someone close to your heart.
🌼 A charm for a moment that shaped you.
💮 A memory you always want to carry with you.
This is how your personal Lei grows – piece by piece, as unique as you are.
Jewelry That Grows With You
What makes the Lei Collection so unique? It grows with you. It reflects your journey. You can add charms over time – to mark new chapters, remember something meaningful, or honor someone special. With every charm, your story continues.
What begins as an accessory becomes something much more: A personal symbol. A collection of your moments. Your Lei becomes a reminder of what truly matters.
Presale starts August 14, 2025 – design your very own Lei with PURELEI.
With love. With meaning. With Aloha.
With love, PURELEI
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