About us
ALOHA, glad you're here.
OUR NAME
The name PURELEI is made up of the English word “pure,” which stands for a pure way of living, trust, and pure love, and “lei,” the traditional Hawaiian flower necklace. A lei is a great symbol of appreciation, gratitude, and love, which is always either kept or returned to nature. A lei is jewelry that anyone can wear at any time. It is exactly this love and appreciation that we want to express with PURELEI’s jewelry.
Learn more about our new chapter:
The beginning of a new chapter
8 years PURELEI
PURELEI is opening a new chapter - and we are delighted that you are part of it. Find out from PURELEI co-founder Alisa all about her vision and what you can expect.
Mahalo, for accompanying us on our journey.
OUR STORY
2026
Foundation of PURELEI by Alisa, Freddy and Etienne.
2018
First collection in cooperation with a brand ambassador.
2019
Launch des Mahina Clubs & erster PURELEI Adventskalender.
2020
We are celebrating 1 million orders and 10,000 Mahina Club members.
2021
Team PURELEI has 170 employees from 14 nations.
2022
The PURELEI app is here and the first PURELEI TV commercial is on German television.
2023
We present PURELEI BEAUTY
NEW CHAPTER: 2024!
Opening of the first PURELEI store in Munich & BRAND RELAUNCH
we support
Living Aloha also means giving something back. Together with you and our community, we regularly support charitable organizations with donations to make the world a little brighter and warmer. Find out more here.
