FIND OUT MORE ABOUT OUR CHARITABLE PROJECTS HERE.

Strand mit sanften Wellen und hellem Sand, inspiriert von PURELEI's Aloha-Feeling.
Strand mit sanften Wellen und hellem Sand, inspiriert von PURELEI's Aloha-Feeling.

€ 260.000

To date, we have donated more than €260,000 to environmental organizations and international charities.

Verschmutzte Plastikflasche im Sand, umgeben von kleinen Krabben, PURELEI inspiriert.
Verschmutzte Plastikflasche im Sand, umgeben von kleinen Krabben, PURELEI inspiriert.

PLASTIC FREE JULY

For three years in a row, we at PURELEI have celebrated a plastic-free July. We are proud to support our dear friends at Sustainable Costlines Hawaii, a Hawaiian beach cleanup organization.

Zwei Frauen mit PURELEI Schmuck, Muschel-Anhänger und Blumen im Haar, am Strand.
Zwei Frauen mit PURELEI Schmuck, Muschel-Anhänger und Blumen im Haar, am Strand.

WORLD WOMEN’S DAY

As 75% of our team is made up of women, empowering women means the world to us. Every year, we celebrate International Women's Day with a fundraising campaign to empower women.

Schildkröte am Strand, umgeben von sanften Wellen – PURELEI inspiriert.
Schildkröte am Strand, umgeben von sanften Wellen – PURELEI inspiriert.

ENDANGERED ANIMAL COLLECTION

We find creative inspiration in the Aloha Way of Life and the natural beauty of our planet. In 2022, we launched a unique collection inspired by the world's most endangered species and donated to animal extinction awareness.

Zarte, graue Schmetterlinge auf grünen Blättern, inspiriert von der Natur – PURELEI.
Zarte, graue Schmetterlinge auf grünen Blättern, inspiriert von der Natur – PURELEI.

CRISIS RELIEF

Whether it's bushfires in Australia, earthquakes in Syria and Turkey or oil spills in Mauritius - we are always striving to help people in need. We are proud to have contributed to several crisis relief efforts around the world and will continue to do so in the future.

Zarte goldene Ketten von PURELEI, getragen mit tropischem Flair und sanften Wassertropfen.
Zarte goldene Ketten von PURELEI, getragen mit tropischem Flair und sanften Wassertropfen.

PURELEI BLOG

Would you like to learn more about our sustainability efforts? Get a detailed overview and read more on our sustainability timeline on our blog!