PURELEI × LeGer by Lena Gercke: Jewelry & Fashion as a Symbol of Female Empowerment

The new PURELEI × LeGer by Lena Gercke Collection drops on September 21 – bringing together two strong women: Lena Gercke, model, mother, founder, and face of the LeGer label, and Alisa Jahnke, mother and co-founder of PURELEI. Together, they embody modern femininity, confidence, and the art of balancing it all.

They master the balancing act between career and private life, succeeding in business while being loving mothers. They are role models showing that strength doesn’t mean being perfect – strength means being real.

Shop the PURELEI × LeGer by Lena Gercke Collection here on September 21, 2025.

Lena Gercke & Alisa – two women living female empowerment

Lena and Alisa share the belief that jewelry and fashion are more than just accessories. They are expressions of identity, attitude, and empowerment.

• Lena Gercke became known as the winner of the very first season of Germany’s Next Topmodel and inspires with her fashion label LeGer, which combines clean lines, modern cuts, and feminine strength.
• Alisa came up with the idea of PURELEI and, as co-founder, has shaped the brand from the very beginning. Jewelry inspired by Hawaii, not only beautiful but also representing lifestyle, female empowerment, and self-expression.

Together, they created a collection that unites style, strength, and confidence.

A collection full of empowerment

The collection includes:

• 14 waterproof jewelry pieces by PURELEI: statement designs in gold, silver, and rose gold – durable, versatile, and as expressive as you are.
  
  
• 4 necklaces
  
  
• 5 rings
  
  
• 4 earrings
  
  
• 1 bracelet
  
  

Some designs are intentionally created as anti-stress jewelry (anxiety jewelry): rings or pendants you can spin or fidget with – little calming rituals for everyday moments.

• 7 fashion pieces by LeGer: blazers, pants, and tops combining timeless chic with modern accents.
  
  

Together, they create looks that embody strength, elegance, and confidence – designed to accompany you in every moment, from business meetings to dinners, from school events to your biggest stages. Made for women who walk their own path.

Female Role Models

Lena and Alisa represent a generation of women who don’t live in “either-or,” but embrace it all: career, family, self-realization. With this collection, they want to make exactly that visible – the versatility of modern women.

• Fashion that empowers you.
• Jewelry that strengthens you.
• A look that supports you – in every role, in every moment.

Your moment, your statement

The PURELEI × LeGer by Lena Gercke Collection is a tribute to women who live their strength – and inspire others along the way. Jewelry and fashion merge into a total look that clearly says: You can be everything – and achieve everything.

👉 Available from September 21, 2025 – the PURELEI × LeGer Collection, inspired by unstoppable women.

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