Ocean Muse Collection: Aloha You Can Wear

With the new PURELEI x Phiaka – Ocean Muse Collection, embark on a journey that goes far beyond trendy accessories. It's a journey back to yourself – inspired by the profound meaning of Aloha and carried by the beauty of the ocean.

Aloha as a Way of Life – Felt in Every Piece of Jewelry

"Aloha" – a word that is more than just a greeting. It's a life principle that embodies love, compassion, and peace. With the Ocean Muse Collection, we aim to make this feeling tangible – through jewelry that not only adorns you but also reminds you of what truly matters: connection with yourself, your environment, and your inner growth.

13 New Jewelry Pieces – Designed by Phiaka

The Ocean Muse Collection was created in a creative collaboration with creator Phiaka. Her designs are inspired by her love for the sea and summer. Shell and coral elements reflect the natural beauty of the ocean – in gold, silver, and rose gold.

Whether it's a statement piece or a subtle highlight – each of the 13 jewelry pieces is special, bringing summer vibes and Aloha spirit directly into your everyday life.

Phiaka – Creative Muse and Ocean Lover

Phiaka – actually Sophia Kirstein – is a true all-rounder: pharmacist, fashion enthusiast, and successful creator from Hamburg. On Instagram, she shares everything about fashion, beauty, and her daily life with her community – always with a large dose of authenticity. With her keen sense for trends, she has not only built a loyal fanbase but also designed her own pieces with brands. If you're into honest insights, stylish outfits, and a charming personality, Phiaka is the one to follow.

With the pieces from our collection, Sophia's love for the sea, summer, and her open, positive aura come to life. The Ocean Muse Collection features jewelry that effortlessly combines trend and depth.

A Ritual for You – Mindful Moments with Meaning

The core of this collection is to integrate Aloha into everyday life and live it consciously. The ritual of putting on and taking off the jewelry symbolizes this. In a moment in the morning, you put on the jewelry as a conscious start to the day or reflect in the evening when taking it off, on how Aloha was lived that day. This creates a very personal connection to the Aloha feeling. The jewelry thus becomes a companion on your path to more mindfulness, self-love, and inner growth.

Grow with Aloha – The Heart of the New Collection

"Grow with Aloha" – this phrase is the heart of the Ocean Muse Collection. It reminds us that growth doesn't have to be loud or visible. It can happen quietly, in small moments. When wearing a ring, looking at a shell necklace, or pausing consciously. The collection symbolizes what lies within you – and what is allowed to grow.

The Ocean Muse Collection is now available. Become part of our journey – and find the Aloha within you.

Click here to learn more about the meaning of Aloha.