The PURELEI Advent Calendar 2025 – Presale Starts on May 13!

It’s that time of year again – and we couldn’t be more excited! Our beloved PURELEI Jewelry Advent Calendar will be back on August 28, 2025.
This year, we’ve created something truly magical for you: 25 days filled with love, Aloha, and sparkling surprises to make your December unforgettable. Are you ready to feel the anticipation?

Sign up here to get notified for the launch of the Advent Calendar.

SPOILER ALERT: A first Advent Calendar jewelry sneak peek awaits at the end of this post!

 

 

When does the Advent Calendar Presale start?

Mark your calendar: August 28, 2025, is the official launch of the PURELEI Jewelry Advent Calendar! Get ready for 25 days of handpicked jewelry pieces that are more than just beautiful – each one tells a story of love, connection, and meaningful moments, inspired by the 5 Ways of Love.

What makes the PURELEI Advent Calendar so special?

You’ll enjoy 25 days of uniquely designed jewelry pieces, each inspired by one of the 5 Ways of Love:

• Embracing Beauty: Finding beauty in yourself and the world around you
  
  
• Giving Kindness: Celebrating the joy of giving and the power of kindness
  
  
• Sharing the Aloha Spirit: Spreading warmth, love, and positive energy
  
  
• Celebrating Community: Honoring the strength and connection of togetherness
  
  
• Creating Moments & Memories: Making meaningful moments that last

 

Our jewelry pieces are:

• Waterproof & durable – perfect for everyday wear and all your adventures
  
  
• Stylish & meaningful – created to be your go-to jewelry all year round
  
  
• Versatile & timeless – made to match any outfit, any occasion
  
  

You can choose from gold, silver, rosé gold, or our trendy gold & silver mix for a modern bicolor look.

New & exclusive in 2025:
By popular demand, we’re introducing a 14K gold plating, specially developed with the community – a lighter shade of gold, ultra chic and flattering on nearly every skin tone. Want to learn more about the new gold shade? Click here.

 

 

What’s inside the PURELEI Advent Calendar 2025?

This year’s Advent Calendar is an entire experience, crafted with love in every detail – from the exclusive jewelry pieces to the elegant coffee table book-style packaging.

Each of the five “books” is dedicated to one of the 5 Ways of Love and contains not only sparkling jewelry but also thoughtful everyday inspirations to uplift your spirit and bring joy to yourself or others.

Here’s a peek at what’s waiting behind the doors:

• 7 necklaces
  
  
• 7 pairs of earrings
  
  
• 5 bracelets
  
  
• 1 adjustable bangle
  
  
• 3 adjustable rings
  
  
• 1 anklet
  
  
• 1 charm
  
  

 

The joy of anticipation starts August 28!

 

Ready to dive into 25 days of Aloha, love, and sparkling surprises? Then circle August 28 on your calendar and get ready for the launch. S

hop your Jewelry Advent Calendar and enjoy the Advent season with beautiful jewelry and unforgettable moments filled with Aloha! 

 

SPOILER: JEWELRY SNEAK PEEK