Discover this season’s trends and versatile collections filled with essentials to complete your look. From jewelry to fashion and sun protection – PURELEI has everything you need for an unforgettable time. Let’s go – find your essentials now.

Trends & Essentials for You

Every season brings new trends and must-haves to brighten your summer. In 2024, we’re embracing Hawaii-inspired designs in jewelry and accessories, like colorful stones and breezy summer clothing. Summer must-haves should be stylish and practical so you can fully enjoy the ease, adventures, and every moment of the season. Whether you're at the beach, in the city, or at a summer party – with the right essentials, you’re perfectly equipped. Get inspired and find the perfect companions for your summer outfits.

Summer Boutique

Our PURELEI Summer Boutique includes all the summery designs and must-have pieces to accompany you on every adventure and add a special touch to your outfits. New in: jewelry and fashion pieces with bright stones, unique shapes, and standout styles. These pieces look amazing paired with light tones – how about a light blue blouse and a white tee underneath? That way, the PURELEI Summer Boutique designs really shine. This collection is a must for anyone who loves eye-catching, colorful jewelry designs. Each piece tells a story of summer and adds a unique vibe to your seasonal look.

Fashion Essentials

In addition to jewelry, the Summer Boutique Collection also offers a selection of clothing and accessories to create the perfect beach look. Fashion essentials include tops like blouses – ideal for relaxed summer evenings or as a beach cover-up. Discover lightweight, trendy bottoms perfect for hot days. Need accessories? We’ve got beach towels in various designs, stylish caps for sun protection, and bags for all your beach essentials. From summer jewelry to fashion must-haves, the Summer Boutique Collection captures the essence of summer living.

Inspired by Hawaii

Experience the Aloha Way of Life! This collection features our best PURELEI pieces with strong Hawaiian connections and full-on Aloha vibes. The Inspired by Hawaii Collection brings the feeling of vacation straight to your doorstep. These jewelry pieces are inspired by Hawaii’s beauty and charm – let the island’s natural magic inspire you too.

Sunglasses & Eyewear Chains

Protect your eyes in style. Our new sunglasses aren’t just practical – they’re also major fashion statements. Find your favorite pair now. Never tried eyewear chains? Now’s the time! Match them with our sunglasses and elevate your outfit with a fashionable accessory.

Pearl Jewelry

Pearls are timeless classics and a summer must-have this year. Our pearl jewelry collection includes necklaces, bracelets, earrings, and rings that shine with elegance and versatility. Choose your style – whether subtle or bold, pearls are always a great choice. They’re also the perfect match for the trending Scandi style, completing your look effortlessly.

Anklets

The 2024 trend – anklets. These dainty pieces are perfect summer accessories. They add a touch of boho chic to any outfit and are ideal for beach days or summer festivals. Our anklets come in a range of styles, from minimal to bold with stones – pick what suits your vibe.

PURELEI Bestsellers

Discover the PURELEI bestsellers – our most-loved jewelry pieces. These designs have earned their place for their quality and unique appeal and are true summer must-haves. Designed to be durable and waterproof, they’re made for summer. Created by our design team, these pieces are crafted for layering, stacking, and combining with ease. From classic necklaces to trendy bracelets – you’re sure to find a new favorite to wear summer after summer.

PURELEI New Arrivals

Stay up to date with PURELEI’s latest drops. We’re constantly expanding our collection to bring you the newest trends and designs. Discover our freshest jewelry pieces to complete your summer look. For more jewelry inspiration, follow us on Instagram and TikTok so you never miss a launch.

PURELEI BEAUTY

Super important and not to be forgotten in summer – sun protection. It should be an essential part of your summer skincare. Wherever you go, your skin deserves protection from harmful UV rays. PURELEI BEAUTY offers sun care products specially developed for your face and lips with SPF 50+. Discover the skincare routine that’s right for you and glow all summer long.

Have you tried eyewear chains yet? If not, now’s the time! Match them with our sunglasses and add a stylish extra touch to your outfits.

Your Summer Style

PURELEI offers a wide range of summer must-haves to perfectly complement your wardrobe and personal style. From jewelry and clothing to sun protection – PURELEI has everything you need for the sunny season. Get inspired and make your summer unforgettable with PURELEI.