Our shipping packaging and boxes are made in Germany and are FSC-certified. When packing our jewelry, we make sure to avoid unnecessary packaging material and to choose a package size that fits as closely as possible.

Our jewelry also comes packed in fabric pouches that you can reuse – for example, to store your favorite pieces.

Our shipping packaging is made mostly of paper and cardboard and belongs in the paper recycling. Please remove any tape and labels first and dispose of them accordingly.
That way, you make sure the materials are properly separated and can be recycled.

PURELEI stands for high-quality jewelry inspired by Hawaii.
Most of our jewelry is made of stainless steel. Stainless steel is rust-free, corrosion-resistant, robust and recyclable. 

Our Fine Jewelry Collection is made in Germany from recycled 925 sterling silver.

You can learn more about our materials here.

Team PURELEI works remotely wherever possible. Digital collaboration keeps us flexible, makes room for creative processes and can cut out commuting.

Many of our images are created in our in-house photo studio in Mannheim. When we travel for a shoot, we plan several campaigns in the same location instead of traveling for each one separately. We also work with freelance creators and artists who support us digitally with content from all over the world.

On top of that, we use AI-powered tools to further develop our production processes.

For us, living Aloha also means giving: through our donation campaigns, we support projects and organizations that are close to our hearts.

You can learn more about the causes close to our hearts that we've supported so far here.