Discover the new PURELEI
PURELEI starts a new chapter – be part of this exciting journey and find out what's in stock for you.
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Festlicher Schmuck: Schmuck für den festlichen Anlass
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Mahina Club Take Me to Paradise Edition
Discover the July Mahina Club Edition and get the viral Intuition Eyebrow Styler.
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PURELEI Summer Must-haves
Come on a road trip with us and discover our new summer must-haves.
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Wir feiern Pride
Erfahre mehr über Pride, die Bedeutung der LGBTQIA+ Flaggen und wie PURELEI Liebe und Akzeptanz feiert.
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Mahina Club Vacation Mood Edition
Experience the joy of summer with the Mahina Club Vacation Mood Edition.
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Mahina Club Strong Like Nature Edition
Like a fresh summer breeze – the Mahina Club Edition of May is here!
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Aloha Wedding Season
Always on the lookout for wedding style inspiration? We’re sharing our favorite jewelry picks for very special occasions …
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Discover Your Birthstone Charm
Find out what your birthstone and Birthstone Charm are, and discover the meanings behind them.
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Mahina Club Tropical Glam Edition
Discover the Mahina Club Tropical Glam Edition – for everyone who loves summer, sun and sea.
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Coming soon: PURELEI Store in Munich
The countdown is on! Get information and sneak peeks of our first-ever PURELEI Store in Munich!
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The Perfect Combination – Curated Ear
Learn everything about the earring trend and how you can express your individual style with them.
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Jewelry trends for spring – the Flower Collection
Discover the new Flower Collection and jewelry must-haves, capturing the beauty of spring.
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